About Carroway Research

Carroway Research publishes research notes on how B2B companies find customers: outbound email, lead lists and contact data, events and sponsorships.

Notes are built on data sets we can show: business listings, sending results, published price lists, and event and sponsorship records. Each note states its sources, dates and sample sizes, and every chart comes with a downloadable CSV.

What we cover

• Outbound email: reply rates, deliverability and list quality
• B2B contact data: what exists by profession and industry, and how it is structured
• Pricing: what vendors in go-to-market categories publish
• Events and sponsorships: who sponsors, who exhibits and at what price

Using our data

Charts and data are published under the Creative Commons Attribution 4.0 license (CC BY 4.0). You can reuse them with credit to Carroway Research and a link to the note.

Corrections

When we find an error, we correct the note and record the change and its date at the end of the note.